|
|
|
Todays touch floor lamps article.
by Copy not getting results? Let Karon provide search engine copywriting, catalog copywriting, or other types for you. Just visit http://www.marketingwords.com. You can also learn to write your own SEO copy that impresses the engines and your visitors at htt
by Karon Thackston © 2004
http://www.marketingwords.com
It only makes sense. You have an e-commerce catalog site. You want lots of visitors to come to your site and buy. The best (and most cost-effective) way to do that is with great search engine placement. However, search engines are text machines, and most catalogs don't have a lot of text, so herein lies the problem.
The obvious answer is that you need more copy on each page. However, the pictures of your products are just as important as the copy, so they can't be removed to make more space. That doesn't leave a lot of room in the product description area, does it? Maybe not, but who said all the copy had to go in the description area? Who said you have to create a site the same way a paper catalog is created?
Sometimes we view our site's pages with a very narrow vision. This causes us to have an “it's always been done that way” mentality. While direct mail catalogs may be sorely limited on space and require short sections of copywriting, Web pages have infinite room for copy.
Your Home Page
Most often, online catalogs have a home page that is almost exclusively graphic. There may be short blips of copywriting here and there, but not much. Since your home page is the most important page to have optimized for the engines, you'll want to include a minimum of 200 words of SEO copywriting there. Don't panic… it doesn't have to all be in one place.
You can create a short section of keyword-rich body copy as an introduction to the site. Then, under a graphic of your new spring additions, include some SEO copy explaining why your visitors will just *have* to have these products. You can then add a sentence or two of copy under the graphics in your sidebar. Lastly, give the highlights of your customer-service program or money-back guarantee and an invitation to click further into the site to shop around, and you're all done.
Obviously, where the copy goes is dependent on your site's layout, but you get the idea. Spread the copywriting around. You don't have to put it all in one lump in the middle of the page.
Category Pages
What traditionally happens with online catalogs is that you click from the home page to a “category” page. That category page usually just has links on it to other individual product pages plus perhaps a picture or two. That's a shame because category pages are another perfect place for SEO copy.
Since keyphrases are often highly descriptive of products (i.e., crew neck sweaters, six-disc CD players, etc.), they work wonderfully on category pages. Because category pages are selective (they only show products within a certain category), they are exceptional arenas for SEO copywriting.
Let's say you have a catalog site that deals with interior design accessories for the home. One category might be Tiffany lamps. Because the phrase Tiffany lamps is also a wonderful keyphrase, its inclusion in the category page copy comes quite naturally. This means you can create SEO copywriting for the top or middle of the page (just a short paragraph or two) and also write blips of copy for each product description. For example:
===================================
The Tiffany Lamp - A Timeless Masterpiece
===================================
Tiffany lamps have long been considered icons of style. While certain characteristics are constant (that's what makes a Tiffany lamp a Tiffany lamp), there is also tremendous variety. From Tiffany lamps for your floor to those made to adorn your ceilings, you'll find one reflective of your own personal taste and style.
Next you could list all the individual products (floor Tiffany lamps, ceiling Tiffany lamps, desk Tiffany lamps, etc.) and give brief, keyword-rich descriptions of each one.
Product Descriptions
When you get to the product description level, you'll want to include enticing, keyword-rich copy with each listing. However, you'll also want to include more text on each product page.
Consider that most people shopping online don't have the benefit of being able to touch, feel, smell, taste, or see the actual products. Use the lack of human senses to develop more descriptive information for your visitors.
You might also want to include any technical information you have for your products on the same product description page. Contrary to Internet myth, people don't mind scrolling one bit *IF* there is information they want to see on other parts of the page.
By reconsidering your catalog-copywriting techniques when it comes to the Web, you can get your e-commerce catalog ranked highly in the search engines. It just takes a little open-mindedness and a willingness to break free from the ways of the past. When you do, more customers and higher sales levels are bound to follow.
About the AuthorCopy not getting results? Let Karon provide search engine copywriting, catalog copywriting, or other types for you. Just visit http://www.marketingwords.com. You can also learn to write your own SEO copy that impresses the engines and your visitors at http://www.copywritingcourse.com.
http://www.aaarticles.com/article.php?id=290
|
|
|
Find touch floor lamps at
eCenters |
|
- Tropical Bamboo Table and Floor Lamps - Bamboo Floor Lamp - Touch of Class C...
Categories > Home Decor > Show All > Bamboo Floor Lamp Tropical Bamboo Table and Floor Lamps Bamboo Floor Lamp Bamboo Lamps bring rustling palm trees into your home. Wooden, bamboo-like ... - The Candles and lamps with candle lamps and projector lamps
... bayonet battery operated lamps victorian lamp shades palm tree lamp antique lamps palm tree floor lamps touch lamp antique parlor gone with the wind lamps floor lamp infrared heat lamp palm tree lamp ... - Contemporary Lighting :: Floor Lamps
... the world. The contemporary floor lamps shown here are designed with creativity in mind to give your room the necessary touch of warmth and style. These lamps are created to demonstrate simplicity ... - Oak End Tables - Halogen Extension Arm Floor Lamp - Colonial Table Lamps
... floor lamp vanity light fixtures, nightstand end table mahogany end tables touch table lamps olefin area rugs oak floor lamp . CEILING Chandeliers Pendant Lighting Mini-Pendant Lighting Close to ... - Google Directory - Business > Consumer Goods and Services > Home and G...
... gold-sun.com/ Manufacturer of lighting equipment & accessories, such as table lamps, floor lamps, ceiling lamps, touch-on lamps, decorative lights. Jinzhao Lighting- http://www.jinzhaolighting.com.cn ... - www.shlighting.com, wholesale only, Table Lamps, Floor Lamps, Chandeliers, N...
... Ceramic Lamps, Table Lamps, Floor Lamps, Touch Lamps, Arch Floor Lamps, Spider Lamps, Halogen Torchiere Lamps, Halogen Desk Lamps, Chandeliers, Deluxe Lamps, Polyresin Lamps, Motion Sparkle Lamps ... - Floor Lamp - Lamps, Lighting and accessories
... brass finish. Exclusive to LAMPS PLUS, it me... Three Lite ... pop. Three ... Kensington Floor Lamp - Cool, modern look with ... in black leather for an elegant touch. Pewter fabric shade ... - Floors, Wooden Floors And Stone Floors, UK Flooring Suppliers, Cheap Flooring
... ¬ Art Lights, Decorative Floor Lights, Touch Lamps, Accent Lamps, Sconces, Table Lamps, Ceiling .99 Floor Light - Calamari Floor Light - Calamari 5.00 Candle Tree - Bamboo Candle Tree - Bamboo ... - Pineapple table lamps, childrens table lamps, reading lamps, furniture chair...
... shade table lamps rustic western table lamps antique table lamps with silk shades halogen floor lamps touch,Lamps wrought iron table lamps lamps plus antique crystal table.Lamps,Antique metal table ...
|
|
|
Post your touch floor lamps comments or reviews.
(only a nickname is required)
Some more about touch floor lamps
- Lamps Are Decorative And Functional Too by Kathy Burns-Millyard
Many people don't think twice about the lamps and lights in their home. When you're trying to spruce up your decor though, or creating a brand new decorating theme, one of the best places to start is with lamps... because they can be both beautiful and functional at the same time. Here are several popular types of lamps to consider when decorating a room in your home: Table Lamps - Table
http://www.ideamarketers.com/ - by MaryAnn is a longtime collector of Tiffany lamps and enjoys passing on her love of the craftsmanship and history of the Tiffany lamps to her friends and acquaintances. Her love of glass also extends to handblown vases. Subscribe to her free newsletter for
By MaryAnn Linden © 2005http://www.tiffany-glass-etc.comIf you publish this article please supplya link to http://www.tiffany-glass-etc.comWhen selecting a Tiffany lamp the primary consideration you must look for, after deciding on a particular design, is the use of the glass in the lamp. So then begs the question; what makes one lamp shine with beau
http://www.aaarticles.com/ - by Copy not getting results? Let Karon provide search engine copywriting, catalog copywriting, or other types for you. Just visit http://www.marketingwords.com. You can also learn to write your own SEO copy that impresses the engines and your visitors at htt
by Karon Thackston © 2004http://www.marketingwords.com It only makes sense. You have an e-commerce catalog site. You want lots of visitors to come to your site and buy. The best (and most cost-effective) way to do that is with great search engine placement. However, search engines are text machines, and most catalogs don't have a lot of text, so herein lies the problem.
http://www.aaarticles.com/ - Still Running Wild by Sarah McBride
Its name means a small yet hardy wild horse that could most probably be a descendant of the Arabian horses. And for many years since its introduction, this vehicle has lived up to its name and charged through the automobile world and has been the top selling sports car for nineteen years straight as well as holding the best selling convertible of America spot. It would be quite s
http://www.ideamarketers.com/ - Home Improvements – The Fun Stuff by Raynor James
Planning home improvements necessarily involves addressing numerous practical matters. That doesn't mean you should ignore the fun stuff! The Fun Stuff The first thing to plan for in home improvements is the practical stuff. The second thing you need to talk to family members about is the fun stuff. Most people have colors they like and colors they don't like. They have things tha
http://www.ideamarketers.com/ - The Luxury Makeover by Greg Lipke
The luxury lifestyle does not require a mansion. You don't have to wait until you can afford a huge house on the beach to live in a beautiful home. Remember the luxury lifestyle is about quality things and people. Small cosy houses can be made luxurious for a small amount of money through clever interior design. Remember the self made wealthy don't spend money when they don't have to. Living
http://www.ideamarketers.com/ - You May Be A Ghost-Host by Lois Grant-Holland
Do you hear unexplained noises? Whether subtle or loud enough to wake the dead, if you hear the sound of footsteps, knocking, banging, rapping, scratching at the walls or floors, or the sound of some invisible something being dropped, you may be a ghost-host.Do your doors, cabinets and cupboards seem to have a mind of their own? If you walk back into a room to find the door open when you
http://www.aaarticles.com/ - Give Your Window a Makeover by Rekha I Nambiar
Whatever you do with your windows, being in direct line of sight, it is going to get your attention. Use it to create a mood, make a statement, or focus a view. Take great care in dressing it, but at the end of the exercise, it should look like there was no fuss at all !! That is the trick.Plan ahead.Think about your window treatment when you are renovating/constructing. Do not leave it
http://www.ezinearticles.com/
|
